How do we drive commercial growth from the overload of data?
– I can help you build a more competitive and customer-centric business by understanding the humans behind the numbers, join dots and see the bigger picture.
Leveraging data
Customer data opens a myriad of possibilities for commercial growth. How do we handle this information? And how do we turn it into actionable insights?
Datasets and information gain significance when coupled with a sustainable customer growth strategy. So, how do we become more customer-centric in our decision-making across all parts of our organisation? And how do we compare to best-in-class?
These are the questions prompting contact with me.
Decision-makers reach out to me when...
A company wants to identify commercial growth
I specialize in driving business growth through data-driven strategies and insight-based development. I have experience in bridging functional silos to align functions and foster a holistic and common understanding of the most important challenges and commercial opportunities.
My clients see me as a business partner, and I am committed to contributing to their success with a focused and data-driven approach.
A company needs expertise, build capabilities in CX, insights & analytics
I contribute to growth through my experience in international sales and marketing and specific expertise in customer experience, consumer journey, shopper insights, brand insight, and proficiency in market and business intelligence, digital, and advanced analytics practices.
Common challenges that I have solutions for are:
- Knowing how to start to work with Customer, Consumer & Shopper Insights, leveraging existing data and analytics.
- Having the capability to identify competitive insights that represent growth opportunities.
- Having the capability to integrate insights into existing priorities and action plans to get traction and progress.
A board or company needs global or international leadership experience
I bring extensive experience in establishing and overseeing high-performing international teams and have worked with and managed culturally diverse teams. I have proven expertise in organisational development, leading transformation initiatives, executing change management strategies, and fostering capability building within a global context in often complex matrix organisations.
The company I keep
Anne has a broad and deep understanding of how consumer analytics, consumer experience and insights can fuel business results. Getting her to benchmark an organisation against global best in class practices is a great way to find out where there are improvement areas that can deliver immediate results. Her international experience and commercial focus is invaluable.
Anna Malmhake, CEO Oriflame
Anne is a strong business leader and a thought leader in how to combine brand, consumer experience, real-time data, analytics and deep consumer understanding to transform marketing through insights and advance the commercial agenda.
Lars Hygrell, CMO, Electrolux
I had the pleasure to work on her side to manage a massive change program to bring the customer in the center of the company, joining the dots from product development to instore activation. This was a journey and she was brilliant at it. Anne is an expert, a fantastic business partner, full of knowledge, very organized, precise, data driven, straightforward and extremely pleasant to work with.
Lionel Ledan, Corporate Vice President Customers, Mars Inc
Anne has the unique ability to look at a situation from both a strategic and detailed perspective. She puts sound strategies into place and then provides clear direction to her team to execute the details to bring the strategy to life. Her passion for the business is unmatched and her work ethic and energy makes her a valuable resource in any role she plays. She is a great business partner, able to interact at senior management levels, while always being approachable by anyone in the organization.
Janet Knupp, Founder & President, Knupp & Partners Incorp
Anne is a visionary leader who recognizes how things need to change to join up sales and marketing and drive commercial growth.
Sarah Langan, Client Director, Oxford SM
Anne is a talented, trusted, and brave business leader, with a strong expertise managing the insight function at any levels in a company, including globally.
Cameron C. Sadler, Director Global Sales Capabilities, Mondelez International
I have had the privilege to be associated and work with Anne Sjoberg for the past 15 years and have found her to be one of the best and leading insights professionals in the FMCG world. Her insights and strategy skills cover the full spectrum from consumer, category, market and shopper but she has really made her mark in the area of shopper insights.
Peter Beales, Weben Partners Asia
Shopper insights is a science, and if you master that you will win at the point-of-purchase. Anne masters the science, and has been great at passing it on and helping to implement it across organisations, and helped us to win.
Krister Zackari, EVP Fazer OY, Ex Category President Mdlz & CEO Lantmännen Cerealia
Transformation is earned, not deserved
Throughout my career I have been passionate about customer centricity, customer understanding, and driving commercial growth from this knowledge. Cultivating understanding from large amounts of data (often digital), shaping, and informing decision-making have long been my goal.
This expertise is what I bring to the table in my board roles and as an international leader dedicated to fostering growth.
